What are long-tail keywords, and why are they important? Long-tail keywords are longer, more specific phrases that visitors might use when searching for something online. They are generally considered to be more targeted and less competitive than shorter, more general keywords. They are important because they can drive targeted traffic to a website, and they are also considered to be more cost-effective for pay-per-click (PPC) advertising campaigns. Additionally, targeting long-tail keywords can help a website rank higher in search engine results for those specific phrases, which can lead to increased visibility and more organic traffic. Long-tail keywords can also be useful for businesses that have a specific niche or target market. For example, a business that specializes in handmade, eco-friendly bags might want to target long-tail keywords such as “handmade eco-friendly tote bags” or “organic cotton canvas messenger bags.” These long-tail keywords are more specific and less compe
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